With the intense competition in the mid-size category, we wonder if Honda can attain dominance again with its next Accord. If you look at what the other automakers have done or are planning, it seems to us that consumers’ eyes may stray, given the wealth of options they have available in this multimillion-dollar market.
Honda says the company “is back” with its 2013 Accord — but many experts say the automaker is playing it safe, hoping to capture buyers with the same design integrity that they have provided their consumers with for so long. Although some consumers may find that security appealing, Honda is being criticized for playing it safe considering the big changes that have occurred in the mid-sized market.
The changes that have been made to the new Accord are subtle, a more sculpted exterior that is smaller, and a more spacious interior. The 2013 Accord will also feature the Earth Dreams engine and transmission.
With many mid-sized competitors like Hyundai getting complete design overhauls, will Honda’s new design be able to compete for the top spot, or will they remain in the number two slot they are currently occupying?
So what do you prefer readers: A new, sleek and innovative design or the reliability associated with the brand?
Check out video of the new Honda Accord here.
Or for more in-depth coverage, you can see an AutoNews Now video report on the 2012 Accord and Honda’s new push for a comeback here.